Casey Reid — Product Design

Ecommerce Platform

Ecommerce Platform project preview
Early wireframes and user flows

Background

Process

Discovery

Conducted usage analytics triangulation, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

$2.3M in incremental ARR. Since shipping, we've measured 18-point NPS lift.

Ecommerce Platform

Shipping quality design requires collaboration and iteration. This piece explores that . The implications matter for teams and organizations.

The Thing

Whether you're shipping a new feature, this principle applies.

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