Casey Reid — Product Design

Offerings

Offerings project preview
Final shipped design

The Challenge

My Approach

Discovery

Ran contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

$2.3M in incremental ARR. Since shipping, we've measured 35% reduction in support volume.

Offerings

Shipping quality design requires collaboration and iteration. I've learned why . The implications matter for teams and organizations.

The Thing

Whether you're shipping a new feature, this approach matters.

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